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Cedar Rapids Gazette in Cedar Rapids, Iowa

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Newspaper

Cedar Rapids Gazette

Location

Cedar Rapids, Iowa, United States of America

Date

Sep 07, 1978

Page

10

Coupon craze boosts savings in shopper habits

Investors miss bigger gains while consumers redeem coupons, saving billions. Nielsen data show 80 percent of U S. households use coupons, with about 3 of 50 redeeming more than in prior years. Store managers note coupons lure customers, raise lower prices, and require careful handling at checkout.

Savings and Loan Association the Gazette Nielsen Clearing House Clinton Dick Aycrigg Nielsen Bill Hedlund Wilson Avenue Hy-Vee USDA U.S Iowa Aycrigg Me Too Cedar Rapids Ed Conley Nash Finch Co Hedlund Conley Mary Fitzgerald Iowa Retail Food Dealers Association Fitzgerald Food Industry Association Executives Convention San Antonio Texas Mal Sims Procter and Gamble Mary Anne Hayes Lakehurst N.J Family Circle Magazine Mrs. Hayes

Couponing Tactics Highlight Manufacturer and Retail Ties

Industry leaders discuss how coupons guide store movement and displays. They warn against misredemption while stressing strict policies, consumer education, and vigilant oversight to preserve couponing as a powerful marketing tool.

Hedlund Conley Tom Chukas Gazette The

Shower for Teresa Wiederhold Guest of Honor

Teresa Wiederhold daughter of Mr and Mrs Melvin Wiederhold Swisher was honored at a mixed shower Sunday afternoon hosted by Patrice Shramek Cedar Rapids for 20 guests Annette Goetsch was co host Miss Wiederhold the Sept 16 bride elect of Gary Wiggins son of Mr and Mrs Mike Wiggins Center Point

Teresa Wiederhold Melvin Wiederhold Swisher Patrice Shramek Route 2 Cedar Rapids Annette Goetsch Miss Wiederhold Gary Wiggins Eighth St. SW Mike Wiggins Center Point

Also Mentioned on This Page

Ken Sullivan Gazette Lifestyle Consumer South Vietnam Ngo Dinh Diem Pons Chukas Paul Phelan 3Rd Ave Want C.P.R Center Point Road Coe College Siebkehoovyt Jewelers Second Avenue Secedar Rapids Lindale Mall
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