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Coolers gain broad appeal in U S market expansion reported
Bartles & Jaymes lead a surge in cooler popularity across age groups with flavors like citrus orange peach and tropical. Ads feature Frank Bartles and Ed Jaymes boosting credibility while other brands use celebrities and beach imagery to reach distinct demographics including women with Dewey Stevens light cooler.
MENTIONED IN THIS ARTICLE
Marvin Shanken
Market Watch
Anheuser-Busch
Dewey Stevens
Bartles & Jaymes
Frank Bartles
Ed Jaymes
Frank
Oregon
California
Video Storyboard Tests Inc
Dave Vadehra
New York City
New York
California Cooler
Chiat-Day
Los Angeles
Louie Louie
Cowboy
Quasimodo
Richard Moll
Kyle Kinnally
Brandon Kildon
Springfield
Neb