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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Oct 25, 1979
Page
24
MERIT researchers publish a new smoker study praising a low tar option as a preferred taste alternative to higher tar brands. The report highlights consumer acceptance and potential health-conscious shifts in brand choices among smokers.
A 1979 Philip Morris briefing touts MERIT as delivering taste and low tar with high acceptance. It cites 96 percent not missing high tar brands and nine of ten enjoying smoking since switching, plus 95 percent preferring MERIT when tar levels were shown.
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