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Iowa political ads mix positive self framing and fear tactics
Advertisers feature candidates like Pat Murphy and Joni Ernst using relatable scenes and shared values to connect with voters while experts note negative ads boost recall. Gender dynamics shape issues, with women candidates emphasizing family and independence, as campaigns approach the November 4 election.
MENTIONED IN THIS ARTICLE
Pat Murphy
D-Dubuque
U.S
House of Representatives
Millionaires’ Club
Iowa
Joni Ernst
Bruce Braley
U.S. Senate
Ernst
Chris Larimer
University of Northern Iowa
Bystrom
American Journal of Political Science
Cornell University
New York