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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Oct 11, 1979
Page
11
A national smoker study found low tar MERIT can match the taste of high tar cigarettes and provide long-term satisfaction. It notes three of four smokers preferred MERIT low tar with good taste over leading high tar brands and reports sustained appeal among former high tar smokers.
A two part study surveys thousands of U.S. smokers and former high tar users who switched to Merit. It compares tar and taste against leading high tar brands and reports striking results from national surveys.
Tests show concealed brand identity taste tests where MERIT rated as good as or better than high tar brands. A large majority of MERIT smokers say switching did not sacrifice taste and 96 percent do not miss former high tar brands. Nine of ten enjoy smoking more since switching and call MERIT the best tasting low tar.
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