CBS Eyes Fewer Commercial Interruptions in New Ads Strategy
CBS studies show lumped ads and shorter breaks may replace frequent interruptions. Tankersley cites Gary Steiner data as support for back-to-back promos and two 90 second elements in half hour shows. Network news plans avoid mixing politics with entertainment while promoting election coverage.
MENTIONED IN THIS ARTICLE
William Tankersley
CBS
Bell
Gt&e
Gary Steiner
Tankersley
CBS News
Cronkite
Goodson-Todman
Harry Reasoner
Mike Wallace
Garry Moore
NBC News
NBC
Ron Cochran
Armstrong Theater
ABC
Television Listings for Seminacse and Soaps
A jumble of TV listings shows multiple programs and times. It references games and soap operas such as Secret Storm Dark Shadows Match Game General Hospital and To Tell the Truth across a confusing sequence of days and house party notes.
Powell Convicted of Contempt in Libel Case
Rep. Adam Powell, Harlem Democrat, found guilty by an all white jury of willful contempt for evading five court orders in a libel damages case. He faces up to 150 days jail and fines, with sentencing delayed pending jurisdiction issues.
MENTIONED IN THIS ARTICLE
NEW York
Adam Powell
Munday
Harlem
Powell
State Supreme Court
Matthew Levy
Esther James
Police Department
Irving Saypol
Two Minnesota Teens Punished For Car Shooting Incident
Allan Deters and John Meyer both 18 of Spring Grove Minn were fined 300 each after shooting at a car driven by David Juve near Waukon Iowa in July. Juve was unhurt but the windshield was shattered. The teens appeared before Allamakee County District Court Judge G B Richter.
MENTIONED IN THIS ARTICLE
Waukon
UPI
Minnesota
Here
Allan Deters
John Meyer
Spring Grove
Minn
Allamakee
G. B. Richter
David Juve
Juve
Conferees Reach Compromise for Reserve Callup
UPI reports House and Senate negotiators agreed on a new plan to call ready reserve or guard units for possible Vietnam duty by presidential declaration alone. The compromise allows calling individuals assigned to units, without forcing full unit decimation, though continued disputes linger as conferees senior to sign.
MENTIONED IN THIS ARTICLE
Washington
UPI
House
Senate
Vietnam
Johnson
Appropriations
Insurance ad for lifetime policy offers coverage options
An advertisement invites people aged 35 to 7/4 to apply by mail for a guaranteed-rate life insurance policy with world-wide lifetime protection. Policies cost 5000 4000 or 2000 and cover death from any cause except self-harm or undisclosed pre-existing conditions in the first year. Mail name address zip and birth year to Great Lakes Insurance Company Elgin Illinois 60120 Dept. 11K320P11.
MENTIONED IN THIS ARTICLE
Great Lakes Insurance Company
Elgin
Illinois
Riley Sets Three Issues for 1967 Legislature Rally
State Senator Tom Riley listed highways education and property tax relief as the three major issues facing the 1967 legislature at a Hooten Riley Rally in the Spartan store parking lot Monday night. The event drew about 290 attendees with hot dogs and root beer served, a missing electrical outlet cut a combo short but the rally continued. Riley, a re election candidate, introduced all other GOP legislative and county office candidates present.
MENTIONED IN THIS ARTICLE
Tom Riley
Cedar Rapids
Spartan
Riley
Hooten-Riley
State Senate
G.O.P
Swedish King Gustaf Adolf Visits Vatican Library Exhibition
In Vatican City King Gustaf Adolf of Sweden toured the Vatican library with Pope Paul in an exhibition stroll lasting ten minutes during a Italian sojourn. The paired leaders viewed selected works as part of a ceremonial Vatican display.
MENTIONED IN THIS ARTICLE
Vatican City
Gustaf Adolf
Sweden
Italy
Paul
Vatican
Erhard Aide Refused by SS Veteran in Bonn
Albert Pfitzer who served in Hitler's SS declined the post as head of Chancellor Erhard's office. Erhard accepted the refusal and valued his human and professional qualities. Pfitzer will return to his Bundestag role as executive director of the Bundesrat, with no explanation given.
MENTIONED IN THIS ARTICLE
Bonn
Albert Pfitzer
Adolf Hitler
Erhard
Pfitzer
Ludger Westrick
Jong
Westrick
Bundesrat
Bundestag
Pftzer
Peter Altmaier
Johnson
Congress Aims to Adjourn by October Twenty Second
Congressional leaders reach bipartisan agreement to adjourn by October 22 with hopes to pass a 7.5 million Teacher Corps allocation while seeking progress on unemployment compensation and inflation measures. House and Senate leaders anticipate swift action and plan to avoid a late session unless extraordinary reasons arise.
MENTIONED IN THIS ARTICLE
Washington
House
John McCormack
D-Mass
Senate
Mike Mansfield
Montana
Everett Dirksen
Ilinois
Congress
Gerald Ford
Michigan
MecCormack
Park plans two day visit to South Vietnam en route to Manila
President Park plans a two day stop in South Vietnam on the way to the Manila conference, according to informed sources.
MENTIONED IN THIS ARTICLE
Seoul
Park
South Vietnam
Manila
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Television Today
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Iowa
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America
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Yeou
Agent
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Wade Moring Eee
Mayflower
Gazette
Senator Tom Riley Saeed
Robert K. Landis
Joan Lipsky
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Judy
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Area and World Report
Donovan
Keith Andes
U.S.A
Nii WS
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