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California electric car push tests ad power and promise
A Washington Post analysis examines how advertising and government rules drive the push to sell electric cars in California by 1997. It notes skepticism among consumers and industry leaders, the role of subsidies and coverage, and projections for ranges and costs of Chrysler and Ford electric minivans under upcoming standards.
MENTIONED IN THIS ARTICLE
Jay Mathews
Washington Post
OS Angeles
California
U.S
Stacey Lippman
Chiat-Day
Patrick Sherwood
Goldberg Moser O’neill
San Francisco
Detroit
Chrysler Corp
Chrysler
Christopher Preuss
Pam Kueber
Ford Motor Co