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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Oct 04, 1978
Page
13
The narrator promotes Eagle’s confidence in their prices and operations. They promise lower overall food costs regardless of purchase or shopping time, urging customers to test the guarantee and prove they get more for their food dollars.
The ad promotes a lowest total guarantee. Shoppers who spend at least 15 dollars on 20 items at Eagle can compare totals with other stores. If another store offers a lower total for the same or similar items, Eagle will refund double the difference after presenting the shopping list and Eagle receipt.
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