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This newspaper page contains 4 articles. Subscribers can read the full text of each article.
Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
May 30, 1958
Page
3
An article notes growing psychoanalytic style tests used by marketers to probe American women’s preferences and influence purchases from dresses to savings bonds. It cites mail and media quizzes claiming to reveal women’s fears, temperament, and dating outlook to boost sales.
A fragment discusses a caricature quiz linking carpet colors to personality traits and social outcomes. It mocks the idea as phony and notes a speaker claiming white carpets denote a daring, smart persona while calling the quiz unreliable and biased against women.
The fragment provides a biscuit like shortcake dough method with mill eye, melted butter, sifted flour, baking powder, salt and sugar. It instructs mixing to coarse meal, adding milk and egg, kneading briefly, rolling to four inch thickness, cutting 3 inch rounds, brushing with melted butter, baking at 425 for 12 to 15 minutes, then layering with fruit.
A lighthearted note offers a generous strawberry shortcake recipe with flaky shortcake, crushed sweetened strawberries, and rich cream. It mentions ripe strawberries now in season and provides basic ingredients and measurements for the dessert.
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