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Cedar Rapids Gazette (Newspaper) - May 27, 1974, Cedar Rapids, Iowa TV Vice-President Tells of Rise to Corporate Towers IU las Sharhuii NKW VOUK (AIM -Network vin* presidents seem as abundant as navy ensigns. Hut Kin Bolen, an NBC-TV \ ice-president. tends to stand out and not just because she's a woman in a predominant!) male bailiwick. She's in charge of NBC’s daytime programming, a critical fit*Id since the bulk of network revenues come from those soap operas and game shows that critics love to rap and millions of housewives love to watch Word ‘Token Nonexistent "People have often asked me. are you a token’?” laughed Miss Bolen, a small, intensive nat iv e of Benton. III.. w ho t arried her VP stripes last October ‘‘Well. the word ‘token’ is nonexistent in my vocabulary "Because at this level, any level such as this. a network cannot afford a token. There's just no way a network or any major corporation can afford this sort of thing in a high job "Most network revenue is made in daytime programming. So they are not about to turn their profit center over to a token. ” At last report, there were only st ven women vice-presidents at the three networks — one at ABC. two at CBS and four at NBC They hold such jobs as "broadcast standards and practices,” "talent and easting. Hollywood.” "director of taxes." "information services." "planning, radio network ’ and "Western salt's, television network." But only the seventh. Mis> Bolen, actually is up iii the corporate towers deciding the shape, form and fate of programs we see on television. Why aren't more women in jobs of similar responsibility "That 's simply because most women have not been given the opportunity to prepare themselves." said Miss Bolen, who at 33 has broadcast credentials any man and woman in the business might envy. Background Needed "In order to be able lo do the job. you must have the background that will enable you do it properly. And until recently, most women have not been given the opportunity to learn the business from the bottom up. both administrative!) and creatively.” Wow'd she get started? Like most career folk here she arrived in Fun City at full gallop After studying advertising at City college here, she went in the business of producing commercials. Then came stints as a production executive on three AIB -TV documentaries, a Hollywood tour at Metromedia AP Newsfcoture photo Im Bolen, shown at NBC headquarters rn New York, is in charge of NBC-TV daytime programing and has been vicepresident since last October. She is not the only woman vicepresident, but she s the only one of seven in the three networks actually deciding the shape and form of programs seen on television. Producers Corp. where she helped develop new TV projects and then on to I niversal. where she worked on children’s programs that were on the drawing boards In 1972. she shifted to the NBC works in Burbank. Calif., as a programming administrator. helping develop the socalled category of such evening programs, as "NBC Mystery Movie”. She was hired by Herb Schlusser, then NBC’s vicepresident for programming on the West coast and now president of NBC’s radio and television networks. After five months on the job. she learned that the post of director, daytime programming for telev ision. had opened up It never had been held by a woman, but Miss Bolen is no shrinking violet, not now or then Confident Of Capabilities She tracked down Larry White, head of NBC-TV’s program department. "I felt that he might think me a little presumptuous," she conceded, "for not only did I not know him. I was asking for one of the top jobs in the network But I also was fairlv confident that I had something to contribute to daytime programming. "I didn't want to undersell what I felt my capabilities were. So I said, ‘I hope you won t think I’m presumptuous, but I know the job of daytime director is open . . . and I think I’m the person you’re looking for.' ” She outlined her qualifications. came to New York for talks with network brass, then returned to Los Angeles and waited. The good news came in September 1972. When she took over the new job, was she worried about male chauvinism in the executive suite. "About whether the men would accept me as an equal?”' she asked “No I thought there may be some resistance ini- Hall) because women have not been in high positions in this business for a long time. ‘‘But what happens mev ita-bly — and it’s always happened that way for me — is that people realize the name of the game is ‘deliver ’ “And once you deliver, once people know you are responsible, that the most important thing for you is to get the job done and do it right, they accept you.” Many Wo men Being Trained Miss Bolen said changing attitudes are going to “put an abundance of women in top jobs” at the networks within the next five years. Women executives will be the norm, not the exception. I'his, she said, is ‘‘because an awful lot of women are being trained now by every telev ision network . . . People are making special efforts to teach them what they have to be to hold top jobs. “Women for years have been programmed tit believe they belong in the home. So there s a change in ideology, in mentality at work now She was asked if the change might not be because the activist National Organization for Women now has asked the Federal Communications Commission to deny new licenses to at least four TV stations now accused of sexual discrimination. "That might have something to do with it,” she replied. “We cannot deny that. But I think what the networks are doing, which is very important, is that they’re looking for new areas of talent “ And the creative and administrative talent of women is an area the networks “have overlooked for a long period of time,” she said. She grinned when asked if Lin Bolen would like to be president of till' NBC television network some day. “That s a heavy question." she said. “Well, at this moment I cannot honestly answer that . . I'm a kind of present person. I must do this job better than anyone else and once I ve done that I II look forward to my next step. "I think that potentially it might be in the cards for me I mean, it s a possibility. It is not an impossibility as one might have thought Kl years ago.” Nader Opening Visitor Center center would help them understand what’s going on inside. Public Citizen is financed by donations, most of them solicited in an annual mail campaign. WASHINGTON (AP) -Ralph Nader says his Public Citizen. Inc., is opening a visitor center in Washington to help tourists examine how tin* government works. Nader said current tourist activities are centered on looking at the outsides of public monuments and buildings. but Public Citizen’s The Have and Hold DIAMOND COLLECTION... An absolute diamond of an idea in weddinq ring The exciting engage merit ring is cradled in the wedding band. Wear them separately or together. 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Society for Women Features wm rnm wm 4He’s Home at Rest’ mmm rn wmmmm m < mmmm im < rn WASHINGTON (AP) - The widow of a navy flyer who died iii North Vietnamese captivity eight years ago saw his body laid to rest Friday in Arlington National cemetery Her travel expenses were paid under a law she was instrumental in hav mg passed. ( ceile Abbott of Sacramento, Calif., and her son Jay, 12. followed a horse-drawn caisson to the burial plot and blinked back tears during hour-long military ceremonies Fatal Ejection Her husband, ( apt. John Abbott, suffered fatal injuries when he ejected from his crippled fighter plane over North Vietnam in April I MBB. His body and those of 22 other I S. servicemen who died as prisoners of war were returned to this country two months ago. Mrs. Abbott learned that although hundreds of POWs who returned home alive were flown to the White House tor a reception, no provision was made to cover burial travel expenses for the families of dead POWs Published Letter Iii a letter to the Washington Post published on March 22, she wrote that the situation seemed inequitable. "Just because men come borne in a coffin does not make them any less heroes than the ones who came back alive." she said. Her letter drew the attention of Sen. Robert J. Dole <R* Kan.) who introduced a compensation bill that afternoon. Within hours it passed the senate bv voice vote. Three days later, the house concurred and President Nixon signed the measure into law before the week was out. Leaving the gravesite. Mrs. Abbott told a reporter the funeral “meant everything to me.” “We can say goodbye, he’s home at rest,” she said. “And now we start life all over again at day one, year one ON THIS DATE in 1911.'). a Japanese naval force wiped out ii Russian find of 32 ships. FACTORY TRAINED SERVICE Op«n Tues. and Thurt. Til 9:00 P.M. DAR Chapter Names Officers Mrs. Ondrej Hasek, 149H Miami drive NE, was installed as regent Friday at tin* annual meeting of the Mayflower c hapter of DAR. Other officers installed were: Mrs. Larry Turner, viceregent; Mrs. Edward Roust lo, recording secretary; Mrs. Charles Ridenour, corresponding secretary; Mrs Nancy Humphreys, historian; Mrs. Ruth Madsen, librarian; Mrs, William Seaton, treasurer; Mrs. Reuben Smith, registrar, and Mrs. Garold Westbrook, chaplain. 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Clippings and Obituaries for the Cedar Rapids Gazette