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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
May 18, 1978
Page
9
A nationwide study finds majority of high tar cigarette smokers rate MERIT as good as or better tasting than leading high tar brands. Report notes 85 percent of MERIT smokers say the product satisfies taste expectations, despite cigarettes showing up to twice the tar.
The advertisement claims MERIT provides the flavor of high tar brands without the tar and notes that 9 out of 10 MERIT smokers do not miss their former high tar brands. It asserts MERIT satisfies over long periods, positioning the product as the first major alternative for high tar smokers.
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