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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
May 14, 2021
Page
10
Co founder Alberto Perlman traces Zumba from a VHS driven start to a worldwide fitness business. Since 2003 TV infomercials pushed video sales to 20 million and by 2012 valuation reached 500 million. The Hallandale Beach HQ houses 250 staff as licensed programs expand.
Zumba celebrates two decades as a global dance fitness trend with instructors paying monthly fees to teach. CEO Alberto Perlman highlights Asia as a major growth market and notes reggaeton music helped spark the evolution while the Japanese Instagram audience nears 15 000 followers.
Jacob Priest argues for inclusion of transgender girls in girls sports, citing mental health risks from exclusion and the need for policy changes. He notes athletes his family and Gov Reynolds emphasize equal opportunities and urges schools to design inclusive communities.
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