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The Three Waves of Coffee Culture Rise in America
The article notes U S coffee drinkers exceed 60 percent daily per a 2017 National Coffee Association report and traces three waves from early mass market to second wave chains like Starbucks, culminating in a third wave focus on craft, sourcing, and local roasters. CJ Huang of Cafe Muse cites a culture shift toward artisanal cafes and direct trade beans.
MENTIONED IN THIS ARTICLE
CJ Huang
Cafe Muse
North Liberty
United States
Boston
Folgers
Maxwell House
Starbucks
Brewhemia
Ross Street Roasting Co
Tama
Intelligentsia
Chicago
Midwest
Huang