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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
May 10, 1982
Page
16
A new study by the Newspaper Advertising Bureau analyzes supermarket data across the nation. It finds items advertised in newspapers at regular price sell twice as well as non-advertised items the following week. The study also compares price-off deals and various ad formats from one liners to larger features.
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