Mind shaped by habits and slogans rather than ads
A nationwide survey of 60 psychologists in 14 cities with 14 000 consumers shows slogans tied to public habits matter more for ad power than size color or repetition. It finds early returns beat large colored ads and warns against wasteful repetition. It also notes people’s courtesy to strangers plus dangers of overextended politicking. Democracy lessons hinge on practiced habits over lectures.
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