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Automakers race to roll out higher level autonomous tech
Automakers pledge more robotaxis and Level 3 and 4 features amid safety, cost, and regulation hurdles. GM halted Cruise funding to focus on Super Cruise, aiming to reach 2 billion annual Super Cruise revenue in five years as Cadillac models go hands free. Ford expands Blue Cruise with subscriptions and trials, while Stellantis previews STLA AutoDrive 1.0 Level 3 for dense urbans. Public and regulatory challenges loom, with questions on demand and affordability shaping rollout timelines.
MENTIONED IN THIS ARTICLE
Larry Burns
Google
Waymo LLC
General Motors Co
Cruise LLC
SAE International
Detroit
Mary Barra
Barra
Burns
Cadillac
Ford Motor Co
Jim Farley
Ford
Dearborn
Volkswagen AG
Argo AI
Farley
Stellantis NV
Chrysler
Dodge
Jeep
Ram
Dan Reid
Detroit News
Sam Abuelsamid
Telemetry