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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Mar 16, 1978
Page
22
A vintage advertisement touts Busch Premium Beer with slogans about mountains and natural ingredients. It emphasizes natural hops, barley malt, brewer's yeast, and cereal grains, plus slow cold natural brewing, aging, and carbonation for a smooth taste. It urges consumers to head for the mountains rather than simply reach for a beer.
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