Coupon clipping helps cut grocery costs in February 1980
The Gazette ran a feature showing a homemaker using coupons during the week of February 25 1980. A total of 7.85 in cents off coupons was distributed, illustrating how small savings add up on each shopping trip and noting the national average coupon value rising to 17.1 cents in 1979.
MENTIONED IN THIS ARTICLE
The
Gazette
United States
Cedar Rapids
Frank N. Magid
University of Southern California
Homemakers Use Newspaper Coupons To Save On Groceries
The piece notes busy homemakers clip coupons to stretch budgets as more than 1000 manufacturers spent $625 million on face-value coupons and $183 million in handling fees last year. It highlights the economy minded shopper who even rides the bus to shop.
Coupon Exchange Box Keeps Savings Accessible Everywhere
The Gazette notes that manufacturers and distributors place coupons in magazines direct mail and on packaging. The coupon exchange box helps customers find coupons not distributed by The Gazette and provides a place to leave unwanted coupons. Homemakers are collecting coupons to use as needed before expiration dates, coordinating purchases during shopping trips.
MENTIONED IN THIS ARTICLE
Gazette
Cedar Rapids
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Weekly Trade Journal