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MerIt low tar cigarette with Enriched Flavor debut
Philip Morris unveils MERIT in Richmond as an eight story Tower facility hosts research into Enriched Flavor. The 9 mg tar cigarette packs intensified taste through selective flavor compounds. Tests show smokers preferred MERIT over higher tar brands, with menthol variants performing strong too, while a Surgeon General warning appears.
MENTIONED IN THIS ARTICLE
Richmond
Virginia
Philip Morris
Philip Morris Inc
Merit
American Institute of Consumer Opinion