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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Mar 14, 1980
Page
8
The Gazette ran a feature during the week of February 25 1980 showing a homemaker clipping and using coupons to illustrate savings. The article notes coupons distributed totaled 7.85 dollars in cents off and cites rising average coupon value from 15.6 to 17.1 cents per dollar.
Homemakers use newspaper coupons to stretch grocery dollars as manufacturers spent 625 million last year redeeming face values of cents-off coupons and 183 million in handling fees to retailers. The feature notes many promotions exclude uncollectible local offers and highlights coupon clipping as economy minded shopping.
The Gazette notes that coupons appear in magazines direct mail and on product packaging. The box provides a convenient spot for customers to find coupons not distributed by The Gazette and to leave unused coupons. Homemakers have started collecting coupons to use before they expire.
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