Mattel seeks moms' help to boost Hot Wheels sales
At the Royalton Hotel in Manhattan Mattel executive Matt Petersen hosted influential moms to discuss why mothers struggle with playing with toy cars. Mattel aims to bridge the gap between moms and buyers as Hot Wheels and other car brands face sales slowdowns amid a shift to mobile play. Petersen cites Brawlin Buddies as a successful campaign licensing WWE to energize boys without encouraging violence.
MENTIONED IN THIS ARTICLE
Moms
Mattel
EW York
Manhattan
Royalton Hotel
Matt Petersen
Mattel Inc
Petersen
Hot Wheels
Matchbox
Batman
Buzz Lightyear
United States
Moin
World Wrestling Entertainment
Lawmakers, White House Resume Cybersecurity Talks
House Intelligence Chair Mike Rogers said negotiators are close on a new cybersecurity bill. The talks focus on DHS roles for defense against cyber attacks and limiting transfer of personal data from companies to the government. The bill passed the House last year but stalled in the Senate.
MENTIONED IN THIS ARTICLE
San Francisco
U.S. House Intelligence Committee
Mike Rogers
White House
Michigan Republican
Department of Homeland Security
Rogers
House
Senate
Iowa business leaders cautiously optimistic about 2013 outlook
The Iowa Business Council reports its first quarter 2013 survey shows 64 on the index, up two points from three months prior. Most CEOs expect steady or higher sales and capital spending through May with hiring unchanged or rising, amid federal budget uncertainties.
MENTIONED IN THIS ARTICLE
Iowa
Iowa Business Council
IBC
Stan Askren
HMI Corp
Muscatine
Regent University
Flexsteel Expands Brand to the United Kingdom
George C. Ford reports Flexsteel expands branding to the UK with Flexsteel Lounge line launched at Interiors UK 2013 in Birmingham. The mix includes Westbridge Furniture Designs collaborations and Latitudes collection items, with exports of blue steel seat springs to Westbridge.
MENTIONED IN THIS ARTICLE
Dubuque
Flexsteel Industries
United Kingdom
Flexsteel
Interiors
Birmingham
England
Westbridge Furniture
Westbridge
Holywell
Flintshire
Wales
Great Britain
Northern Ireland
Ful
Steve Hampton
Belfield Furnishings
Also Mentioned on This Page
Tiffany Fest
New York
Mom
Reuters
Hillsbank.com
FDIC
U.K
George C. Ford
the Gazette
George.ford
Sourcemedia.net
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