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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Mar 02, 1997
Page
33
Beckwith argues that service firms from doctors to painters succeed by better marketing what they do not by apparent products. His book outlines simple fast strategies like client surveys and company wide marketing, backed by real life examples.
Financial advisers advise using tax time to save money in daily life. Brown-bag lunches save about 300 dollars yearly, canceling one unused cable channel saves about 95 dollars, washable fabrics save roughly 200 dollars, and quitting smoking can cut costs by more than 800 dollars per year.
The American Institute of Certified Public Accountants urges would be Website entrepreneurs to assess if their business is local and relies on face to face contact. It asks whether they offer a hard to find product and can ship by mail and if customers seek greater services online.
The accounting firm McGladrey & Pullen developed the Strategic Improvement Process a team-building plan aimed at boosting audits, customer service, and efficiency. Regional partners Larry Bildstein and Mark Scally led the effort to map end-to-end processes and identify multiple underlying factors, not just isolated problems. The program seeks broad, ongoing improvements before a crisis arises.
Larry Bildstein with McGladrey & Pullen and Destra Consulting Group organize two pilot sites. East Central Iowa includes Cedar Rapids Iowa City and Waterloo while San Diego hosts the other. About half of 200 Iowa employees and nearly all 50 San Diego staff join mixed level teams to study recruiting client relations training and tax prep. Teams use group exercises and tools to map and improve processes and plan projects.
Clinton seeks congressional approval to expand NAFTA toward a Western Hemisphere free trade zone with Chile and other Latin nations. Critics cite U.S. plant layoffs like GE Hickory workers, and unions press for labor and environmental safeguards amid a stalled debate.
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