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Sears McKids Leads Licensed Kids Apparel Boom
Sears introduces McKids a licensed McDonalds line for children up to age seven with 70 percent of kids wear floor space devoted to the brand. Prices range from 5 to 17 dollars. Advertising planned at 10 million dollars and a 24 page fall-winter catalog feature expected to lift first year sales above 100 million.
MENTIONED IN THIS ARTICLE
Mariani International
McCheese
Sears, Roebuck & Co
McKids
McDonalds
Sears
McDonaldland
Sear
Walt Disney
McDonald’s
Burger King
General Foods
Jell-O
Nabisco Brands
Dobie Originals
West Point Pepperell
Barnum’s Animals
Peter Knitzer
Nabisco Bands USA
J.C. Penney
Paula Heulitt