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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Jun 14, 1979
Page
11
Nationwide taste tests compare MERIT 100s with leading high tar brands. Results show a majority of MERIT 100 smokers rate the low tar cigarette as equal to or better in taste. Interviews corroborate sustained satisfaction among current MERIT 100s smokers.
MERIT 100 smokers report an easy switch from high tar brands and say the former high tar brands are not missed. Nine in ten MERIT 100 users do not consider other brands, suggesting the product delivers flavor and satisfaction over time as a credible alternative.
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