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Paradox of Mexican beer and its global reach
The piece argues there is no true Mexican beer style, noting invasion-era influences and Mexico's lagers dominate the U S market. Corona Extra leads sales while Modelo Tecate Dos Equis and others expand, with marketers targeting primarily American drinkers and Hispanics.
MENTIONED IN THIS ARTICLE
Josh L. Dickey
Maximilian
Mexico
Christina Perozzi
Rustic Canyon
Santa Monica
Calif
America
United States
Corona Extra
Modelo
Tecate
Pacifico
Dos Equis
Miller
Anheuser Busch
Oregon
Corona
Brian Sudano
Beverage Marketing Corporation
Tecate Chase
Perozzi
Modelo Especiale