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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Jun 02, 2002
Page
47
Home based firms depend on a focused marketing plan. Identify distinctive competence and a niche with little competition. Use a real street address, choose targeted media, repeat ads, offer free publicity, and pursue referrals. Build a customer database and emphasize exceptional service to boost retention.
John Anthony and Tracy Panase discuss managing multiple offices across distant locations. Expansion requires trusted managers, careful staffing, and strong communication to keep operations aligned while surveying customers for feedback.
Industry consultants urge bosses to earn loyalty by investing in workers. Diane Arthur of Northport says loyalty boosts productivity and retention, while others warn against an employer’s market mindset. Managers should offer growth paths and genuine support, not just pay.
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