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Non-Bought Books Grow as Broad Sales Tool
A wide range of firms from Millers on the Mall in East Brunswick to Alcoa, Lerner's, Sherwin-Williams and New York Life use free or premium books to boost sales. The growing practice, backed by publishers and industry leaders, turns inexpensive paperback tomes into lasting promotional assets that build libraries, brand recognition, and customer loyalty.
MENTIONED IN THIS ARTICLE
New York
Millers On
East Brunswick
N. J
Alcoa
Lerner’s
U. S
Roy Benjamin
The
Benjamin Co. of
New York Life Insurance Co
Dr. Spock
Benjamin
America