Advertising chief O'Toole urges responsible, individual ads
John O'Toole head of Foote, Cone & Belding warns against mass market ads that insult intelligence. He recalls early Chicago and LA roles, notes S.O.S ads boosted market share, and advocates global marketing and ads that connect quality of life to products.
MENTIONED IN THIS ARTICLE
Skip Wollenberg
Associated Press
New York
John O’toole
O’toole
Foote, Cone & Belding Communications Inc
Fairfax Cone
Bbdo Ad Agency
Hart Schaffner & Marx
Foote, Cone & Belding
S.O.S
Los Angeles
Chicago
Foote, Cone & Belding Communications
United States
Advertising Age
Duces
O'Toole
American Association of Advertising Agencies
Fire starter chips gain rapid popularity in New England
John and Vivian Gunlind of Northern Fire Sites Inc. developed a paraffin soaked wood chip for safe fire starting. From a backyard idea, production expanded to 60 cases an hour and employees rose to 18. The product moved from a fair booth to 1,800 retailers across New England with projected 3.5 million in sales this year.
MENTIONED IN THIS ARTICLE
The
Gunlinds
Ashland
Northern Fire Sites Inc
Gunlind
New England
Weekly economic briefing listings and meetings
A synopsis of scheduled economic reports for December and mid January including productivity, saving and loan activity, home sales, leading indicators and factory orders plus agricultural prices and money supply. Finance offerings for the week list municipal and corporate issues and nationwide money rates with multiple issuers and dates.
States push to expand industry and promote new jobs
The Presidential Commission on Industrial Competitiveness reports over 200 state level efforts to foster technology development, university partnerships, training programs, and export promotion. It notes states focus on incentives, capital access, and improved education to attract and grow industry within borders. Minnesota sets up an export finance agency to back small and medium exporters.
MENTIONED IN THIS ARTICLE
Martin Cruisinger
Washington
Commission On Industrial Competitiveness
United States
Edward V. Regan
New York State
Presidential Task Force
Reagan
U.S
Regan
Pennsylvania
Ben Franklin Partnership
Illinois
Indiana
Training For Profit
Massachusetts
Also Mentioned on This Page
Electric Company
Northwestern University
Marines
Madison Avenue
Ad Agency
David Ogilvy
Leo Burnett
Greenwich
Conn
Phyllis
John O'Toole
Cedar Rapids-Iowa City
National Association
Women In Construction
Peoples Bank West
Cedar Rapids Board of Realers
Longbranch
Steve Irusha
Tom Nordstom
Securities Calendar
Salomon Brothers
California
Orange County
Kidder, Peabody and Co., Inc
Iowa
Cedar Falls
Minneapolis
St. Paul
Nebraska
Omaha
Washington, Tacoma
Arizona
Phoenix
Ilinois
Chicago Park District
First National Bank of Chicago
Tennessee
Nashville
Davidson County
Health and Educational Facilities Board
Goldman, Sachs and Co
Erie County
Ehrlich-Bober and Co., Inc
Decatur Capital Corp
Hartford National Corp
Massachusetts Municipal
Sale Electric Co
Oklahoma Development Authority
Telerate Systems Inc
Finance Company
Bill Osborne
Millhiser Smith Agency
Life @ Business
Oakland Road
Merchants National Bank
Your Ira Bank
Weer
Mao
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