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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Jan 24, 1965
Page
2
Sylvia Porter notes consumers are trading up across goods from autos to luxury items, showing higher price tolerance and demand for quality and style. The trend reflects rising imports, improved taste, and a shift toward quality over cheapness as mass media shape consumer instincts.
Wyoming-Thomas Eichs was elected president of Citizens State Bank. Other officers were re elected. The 52nd annual meeting of the American Trust and Savings Bank saw re elections of directors and Matthies named chairman of the board. Fred Kupka elected president of Farmers Lumber Co. Riverside directors reelected. Waukon sees Shamrock Motors building purchase. National Retail Merchants Assn notes a trend toward higher spending per item as customers trade up.
New Orleans reports advertising revenue reached an estimated 4.1 billion dollars in 1964, an 8 percent rise from 1963. National ad spend up 10 percent to roughly 840 million, local ads up 7 percent to 3.26 billion, with publishers optimistic about 1965. Charles Lipscomb Jr of ANPA cited favorable selling climate and consumer confidence.
Iowa City reports announce one week political internships in Washington D C for 16 Iowa college students through the Optimist Club and ICEP. Applicants submit by Friday noon at the ICEP center on the University of Iowa campus. The program, now in its 11th year, places interns in the offices of Iowa congressional legislators and at national party headquarters, with guidance from Sen. Jack Miller Rep. Neal Smith and Rep. John Schmidhauser.
West Side Civic Club holds annual board election at Cedar View Country Club with social hour, dinner at 5 30 and business session at 7 40. Merchants-Central Retail and Chamber events, Rotary talk on Middle East trip, Jaycee Toastmasters Tuesday at Baranchan's, bowling and other club activities outlined.
Iowa City reports indicate archeological work on prehistoric Iowa life and a Greek trilogy translation. Peter Arnott, from classics and speech and dramatic arts, edited three Aeschylus plays forming Oresteia as Agamemnon Libation Bearers and The Eumenides issued by Appleton Century Crafts.
Community notes announce Molly Brown veishea events at Ames and Iowa State with a January 25 turkey supper at the Eagles club and a May production at Ambrozi recreation center. Also listed are guest speakers Marshall McKusick and a feature on Northeastern Town Indian excavations in Pa limpsest.
A collection of local notices describes events and personnel changes. Calmar transfer of Calmar-Vern Mohlis to Anamosa, Don Bolson named new manager from Cresco, Waukon real estate hire, and bank leadership updates. A credit union meeting and merchandising study in Detroit are noted along with field testing of polyurethane turf for football.
The program lists Dr Brzezinski and other figures addressing students at Her rick chapel with lectures and an International Relations Club coffee hour at 4 15 p m in College Forum south lounge. The event highlights include a selection of ten outstanding individuals.
Upper Iowa University students begin a three week practice teaching program starting Feb 1 in twelve area schools. The schedule includes lectures by Dr. Zbigniew Brzezinski and lists students and assignments across Elkader Grinnell Postville Fayette Manchester Starmont Valley West Union Sumner and related districts.
FORY LAUDERDALE Fla UPI estimates 30 percent of all gasoline tires and battery purchases at about 200 000 service stations are charged to oil company credit cards. John Behringer president of Credit Card Acceptance Corp notes roughly 55 million oil company cards are held by licensed drivers.
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