TV remains key for political ads in 2024 push
Amid streaming growth, TV still drives political ad dollars in 2024 with local stations poised to reap between 8 and 9 billion. GroupM projects total spending around 17 billion as campaigns target local newscasts and high viewers in swing states and major markets.
MENTIONED IN THIS ARTICLE
Nielsen
Senate
White House
Groupm
Kate Scott-Dawkins
Group M. One TV
Nexstar
Fox Corporation
Scripps
Paramount Global
California
U.S. Senate
Dianne Feinstein
Ohio
Congress
Patrick Paolini
Fox Television Stations
Sage
Broadcast
NFL
Robert Breen
CBS
Scott-Dawkin
Netflix
Hulu
Disney
Amazon
Accordii
M. Ondine Fortune
Redondo Beach
Calif
Fortune
Knight Foundation
Radio Television Digital News Association
Newhouse School
Syracuse University
Fox
Fox News
Biden
IBM warns quantum computing could trigger cybersecurity Armageddon
IBM executives at Davos warn quantum computers will render current encryption obsolete by the late decade. Ana Paula Assis cites post quantum risk across e commerce and banking while Sandbox AQ's Jack Hidary compares readiness to a train wreck. Mesot notes regulatory potential differs from AI. Two thirds of developers use IBM Qiskit.
MENTIONED IN THIS ARTICLE
Quantum
International Business Machines Corp
Ana Paula Assis
IBM
Europe
Middle East
Africa
Davos
Assis
U.S. Senate
Sandbox AQ
Jack Hidary
Hidary
Mesot
Microsoft expands Copilot to consumers and small firms
Microsoft extends Copilot to consumer users for 20 dollars per month with Word Outlook Excel and PowerPoint support and removes the 300 user minimum for the enterprise plan. The company also offers Copilot Pro to small businesses with OpenAI tech and plans a builder to customize copilots.
MENTIONED IN THIS ARTICLE
Microsoft Corp
Microsoft
Openai
Redmond
Wash
Office
Azure
Scott Guthrie
Jared Spataro
Microsoft 365
Davos
Satya Nadella
Bloomberg
Spataro
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U.S
Donald Trump
Joe Biden
Decadence Restaurant
Hermosa Beach
Los Angeles Times
TNS
Quantum Computing
Bloomberg News
China
ETH Zurich
Joel Mesot