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New Merit Cigarette Claims Low Tar Yet Rich Flavor
A 1976 advertising report from Philip Morris promotes MERIT with 9 mg tar, claimed as among the lowest, while preserving strong flavor via Enriched Flavor. It cites Richmond Research Center tests, taste comparisons to higher tar brands, and advertising language urging low tar smokers to switch.
MENTIONED IN THIS ARTICLE
Richmond Research Center
Philip Marti Ie
Merit
Philip Mortis
American Institute of Consumer Opinion
FIC