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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Feb 24, 1982
Page
13
The ad argues long term value beyond instant rebates by promising two distinct guarantees on Lynx and LN7 models. It asserts these offers surpass any other automaker including GM, Chrysler, Toyota, Datsun, Honda, or VW, emphasizing durability and customer assurance.
An ad touts a 5 percent cash bonus on new 1982 Lynx and LN7 models. It emphasizes their low maintenance costs as zero for two years or 24 000 miles and notes excellent fuel economy with an EPA estimate around 47 MPG. The offer combines a cash bonus with low operating costs to attract buyers.
The ad promises a totally free two year or 24000 mile warranty on Lynx and LN7 models. It claims coverage for thousands of parts and excludes accidents abuse tires and fluids. It also touts savings when you buy and while you drive.
Lincoln-Mercury promotes 100 percent cash bonus on a new 81 Lynx. The offer lets buyers apply the bonus to down payment or receive a check from Lincoln-Mercury.
Lincoln Mercury offers two year free maintenance and warranty plus 5 percent off base price for Lynx and LN7 models through April 3. Ad touts pride in driving and front wheel drive, with mileage disclaimers and safety reminders.
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