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Electronic couponing debuts in stores this spring
Readers learn about electronic couponing through in store video terminals. Machines dispense up to 32 coupons per visit activated by magnetic strip cards printing codes in seconds. High redemption rates and potential to boost impulse buys accompany concerns over cost versus traditional methods. Audra Baker of Jersey City asks if this helps consumers or tracks retailers.
MENTIONED IN THIS ARTICLE
Super Saver
Jan Leasure
Universal Press Syndicate
Audra Baker
Jersey City
Audra
Electronic Advertising Network
Grand Prairie
Texas
Dallas
New Jersey
Metro
New York
Heart Fund