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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Feb 11, 1985
Page
15
A February New York toy fair draws about 12,000 buyers from around the world across four buildings. Buyers plan purchases for the year, estimating TV ad spend and selecting toys to please customers, with orders set to arrive for the Christmas season.
The Coleco company unveiled the Cabbage Patch Preemies at last year’s show drawing top crowds among about 1,000 exhibitors. Toy makers guard new ideas until the last moment and often preview them in showroom setups with promotional TV ads. Smaller firms display in a single large room with numerous exhibitors.
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