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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Feb 07, 2011
Page
3
About 300 football fans gathered to watch the big game at a city run alcohol free Super Bowl watch party at the Community Center. The seventh annual event offered homemade food drinks games and children activities with local businesses contributing coupons and support.
University of Iowa business students in a watch party evaluated ad effectiveness during the Super Bowl. They noted expected hits from Bud Light and Pepsi while praising simple, clear concepts as the strongest, citing Pepsi Max as a standout.
University of Iowa business students ranked the best Super Bowl commercials. Volkswagen Vader topped the list, followed by ETrade Shh Dont Say a Word Coca Cola Crossing the Del Bridgestone Email All Audi Old Luxury City. A student from LaGrange Park commented on affordability and Doritos. Research notes aim to gauge humor and positive brand feeling.
Northridge Christian Church in Cedar Rapids used its second annual Super Bowl party to collect non perishable items for a local food pantry as part of the Souper Bowl of Caring program. Congregants dropped donations at the door alongside snacks and joined in the charitable effort with residents like Jo Anne Pruitt noting expanded holiday food drives.
Army Staff Sgt. Salvatore Giunta of Hiawatha received the Medal of Honor and was greeted by cheering fans during the Super Bowl ceremony in Arlington Texas. His recognition highlighted his service with the unit and his hometown roots in Iowa.
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