Remember the product not the ad in Super Bowl hype
A columnist argues TV viewers often recall the sponsor over the ad’s impact, recalling a notable Alka Seltzer campaign and a Bob Dole Pepsi moment. He notes 30 second spots cost millions and urges ads to leave a clear sponsor memory. The piece also mentions local notes about Tiffin, Ray Moore, and a renamed Arizona arena.
MENTIONED IN THIS ARTICLE
Baltimore Ravens
New York Giants
Bob Dole
Pepsi-Cola
American aid worker freed in Chechnya after captivity
Kenneth Gluck, 38, an American of Doctors Without Borders, released unharmed after nearly a month held by Chechen rebels. He said he would consider returning to work in the war-torn region. Russian FSB said no ransom was paid and noted the operation was risky. Gluck was abducted January 9 near Stariye Atagi while delivering aid.
MENTIONED IN THIS ARTICLE
Moscow
Doctors Without Borders
Chechnya
Kenneth Gluck
Khankala
Gluck
Federal Security Service
Service
Alexander Zdanovich
Kopeck
Zdanovich
Stariye Atagi
Grozny
Doctors Without Borders stops Chechnya work after kidnapping
A kidnapping led Doctors Without Borders to halt operations in Chechnya. When asked about returning, Gluck said he sees no reason not to participate. The incident underscored ongoing danger for aid groups in the region.
MENTIONED IN THIS ARTICLE
Doctors Without Borders
Chechnya
Gluck
Delta and Continental discuss informal merger talks
Delta Air Lines and Continental Airlines reportedly began very early talks on a merger in which Continental would acquire Delta. Both carriers declined to comment. discussions cite strategic alternatives amid industry consolidation and potential Northwest veto risks. The potential deal would alter market shares to about 26.7 percent for Delta Continental combined and 29.3 percent with Northwest.
MENTIONED IN THIS ARTICLE
Atlanta
Delta Air Lines
Continental Airlines
Continental
Delta
Washington Post
Reid Davis
Dave Messing
United Airlines
Coun
Try
Usairways
American Airlines
Trans World Airlines
Leo F. Mullin
Northwest
Gary L. Wilson
Wilson
Delta-Continental
the Post
Continental Delta
Gazette promotes agriculture with soybean ink and recycling drive
The Gazette details its use of soybean ink to support farming and urges readers to recycle by dropping off newspapers at City Carton on Sixth Street SW or at nearest recycling locations, reinforcing commitment to sustainable paper use.
MENTIONED IN THIS ARTICLE
University of Arizona
McHale Center
Lute Olson
Lute
Bobbi Olson
Bobbi
Gus Schrader
Gazette
the Gazette
City Carton
Sixth St
Iowa City Gazette
Third Avenue Rapids
Iowa
Edar Rapids
Gazette Communications Inc
U.S. Territories
Associated Press
AP News
P.O
Cedarids
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Tiffin
Bill Ranshaw
Red Fox Road
Cedar Rapids
Bill
Ken
Fern
Tiffinn
P.R. Ford
Beggs
Grandpa
Ray T. Moore
Cedar Rapids Insurance
Iowa Retired Men’s Golf Association
Ray
Harma
Marion
Abry Hearing Services
Asby’s Shoe Repair
Avalon Networks
Best of Iowa Community Credit Union Budget Car
Carmike Cinemas
Cedar Memorial
Computer Heaven
D&b Tree Service Diet Center
Ellen’s
Unlimited
Flamingo
Achred
Gringo’s
Hy-Vee
Igram
DDS
JK Harris Company
Kirkwood Community College
Legal Edge Manor Care Health Design
New Life Fitness World
New York Life Nextel
Oakdale Systems
Piper Automotive Quality Auto Rebuilders
Rex Brandstarter Sample Pharmacy Compass the Spring House
FSB
Yakub
Mullin
The
Post
Jeff Reeder
Permanent Life Insurance
7Th Ave
Ellis Blvd
Cedar Eos
Naso’s
City of
Ibew Local Union
Norwood
PHCC
Rockwell Collins
Kirkwood
Iowa City
KTS Channel 11