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New Merit Low Tar Cigarettes Claim Enriched Flavor
An American Institute of Consumer Opinion study for Philip Morris touts 9 mg tar MERIT as delivering more flavor than higher tar brands up to 60 percent more tar. The ad credits a "key" flavor process, Enriched Flavor, from the Richmond Research Center after a 12-year effort to fortify tobacco with natural ingredients. It notes taste tests against 11–15 mg brands and MERIT MENTHOL, claiming stronger flavor at low tar.
MENTIONED IN THIS ARTICLE
American Institute of Consumer Opinion
Philip Morris
Richmond Research Center
Philip Moris T
Merit
American Institute of
Philip Morris Inc
Richmond