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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Feb 01, 2004
Page
18
A bold claim invites action as a reader imagines wielding influence to improve wireless technology. The idea centers on individual initiative and the potential impact of targeted innovation on connectivity.
The Iowa wireless brand announces a name change to 1 Wireless signaling a refreshed identity. Marketing emphasizes the Power of i as the new core message while retaining service offerings and coverage areas.
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