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Cedar Rapids Gazette in Cedar Rapids, Iowa

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Newspaper

Cedar Rapids Gazette

Location

Cedar Rapids, Iowa, United States of America

Date

Dec 12, 1945

Page

19

Odors and Masculinity in Perfume Ads of the Era

The author rails against modern men’s perfumes and cosmetics promising to mimic outdoor scents such as pine forests moors and cognac arguing they distract from practical manly aims. He imagines a fragrance signaling wealth stability and even marriage while lamenting gimmicks that appeal to women through edible or homey notes.

Hollywood Dartmoor Hitchcock

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