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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Dec 10, 1979
Page
4
A national study by Philip Morris from 1979 shows MERIT smokers rate the low tar option as satisfying as high tar brands. Of those aware of tar differences, about three quarters preferred MERIT taste, with 96 percent not missing former high tar brands and nine in ten enjoying smoking more since switching.
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