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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Dec 10, 1939
Page
8
A promotional piece extols I E S lamps as ideal Christmas gifts for the home. It highlights floor bridge and table lamps in colonial modern or period styles and notes the eye protection and practical value for students and all family members.
The 1940 radios offer a wide range of gift options from console sets with built in antennas to portable battery powered models. With shortwave and broadcast reception plus auto changers and potential TV readiness, radios suit children, students, executives, travelers and outdoor enthusiasts alike.
A seasonal note suggests shopping in radio departments and stores for Christmas gifts. It highlights radios as reliable present choices available this season, emphasizing practical solutions for gift problems through radio-related items.
Santa advises shopping early for electrical gifts as displays in local stores showcase a wide range of gadgets under a dollar, plus ranges and refrigerators. The 1940 radio lines are highlighted as potential gifts, with Toyland offering more attractive options for children. Early purchase allows convenient terms and planned installations for a festive Christmas morning.
An automatic vaporizer provides relief from chronic colds for under a dollar. It requires no moving parts and shuts off automatically after producing medicated steam. The device is hung in a glass and plugged into any AC outlet.
Thousands of women learn Hotpoint offers economy efficiency and satisfaction. Killian company distributes Hotpoint refrigerators with six way storage glass defrosting tray porcelain enamel meat drawer and Thriftmaster vacuum seal. Five year protection plan and quiet operation cited.
Zenith radios shown by the Luberger company offer true short wave reception with dial flips bringing Europe Africa and the Orient into the home. Zenith pioneered short wave in 1923 and first established long distance voice transmission from Greenland to Tasmania. 1940 models range from five to multi-tube sets with varied cabinetry and high fidelity phonograph compatibility.
Santa Claus backs electric gifts for rural households as high line electrical service expands to farms. Five years ago only one in eight farms had full power. now one in four do. The spread brings city conveniences to farm life and highlights labor saving, leisure making benefits of appliances.
A description of a versatile electrical system designed to serve both urban and farm homes, scalable from small household devices to large appliances and machinery. The concept emphasizes compatibility with diverse electrical loads and modernization of domestic power use.
A home appliance introduces an automatic glass coffee maker that stops the water when it boils over into the upper bowl. It then keeps brewed coffee at a drinking temperature indefinitely once returned to the lower bowl.
A Christmas idea for teenagers is an electric shaver. A standard model suffices and can last years, while a nicer model is acceptable if affordable. The gift marks his development toward manhood with a practical, flattering gesture.
A germ killing ultraviolet lamp shown to the Schenectady County Medical Society by General Electric is being tested in several hospitals and air conditioning applications and may later sterilize foods.
A new three way portable radio cabinet lets the field set serve at home as a distinguished table model. One example resembles a pair of book ends with the books opening to reveal the dial and the portable tube set inside.
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