Clark's value to WNBA boosts Fever amid CBA talks
Indiana Fever guard Caitlin Clark drove a burst of revenue through attendance, merchandise, and TV viewership, accounting for about a quarter of WNBA activity in 2024. Her impact helped lift Fever attendance to 17,036 per game and pushed global interest, while the players union opted out of the 2027 CBA seeking a bigger share of rising revenues.
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Players Association
Indiana Fever
Caitlin Clark
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State Farm Insurance
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Women’s National Basketball Players Association
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