Merit cigarette claims flavor parity with high tar brands
FTC May 1978 report by Philip Morris presents MERIT as delivering flavor equal to or better than leading high tar cigarettes tested. It cites 85 percent of MERIT smokers finding switching easy and 9 of 10 not missing high tar brands, with details on 8 mg tar and 0.6 mg nicotine for Kings 100s and 11 mg tar 0.7 mg nicotine av per cigarette for 100s. It portrays MERIT as the first major alternative to high tar smoking.