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This newspaper page contains 2 articles. Subscribers can read the full text of each article.
Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Aug 29, 1978
Page
12
The piece discusses how a lead should summarize the story. It references Rudyard Kipling's Six Serving Men who ask who what where when why and how to craft news. The text contrasts concise leads with fuller background.
The piece discusses how modern leads vary in length from brief one-sentence hooks to longer openings. It cites UPI guidance, examples of concise leads, and advice on omitting nonessential details to focus on the most important facts and readers’ interests.
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