Senior market boom shakes advertising age bar
Aging Americans hold substantial spending power and loosened ads. Age Wave analyst Michael Farmer notes 63 million Americans are 50 plus, 31 million are 65 plus, and they own 74 percent of personal financial assets. He predicts a senior boom as advertisers finally target older consumers with inclusive campaigns.
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Emeryville
Calif
Age Wave
Longboat Key
Michael Farmer
United States
Farmer
America
U.S
Wendy’s
Noisy Trading Floor Draws Attention in Chicago
A view from a plate-glass window reveals the Chicago Board of Trade bustling with activity. The article highlights the loud, dynamic environment of the trading floor.
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Chicago
Board of Trade
Leisure
Beulah Pacha Builds Exceptional Career at Seifert's Inc
Beulah Pacha began as a bookkeeper for Seifert's in the 1950s when women had jobs but not careers. She rose to become a prominent manager across the chain of women’s apparel stores, exemplifying progress for women in retail leadership.
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Beulah Pacha
Seifert’s Inc
Women’s Apparel
Money
Page
Wage bill battle in election year stirs national debate
In a partisan clash amid election-year politics, lawmakers spar over raising the federal minimum wage. Supporters push policy changes while opponents caution on economic impact, signaling a pivotal fight shaping national labor policy.
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Iowa
Soviet Mars Landing Site Hunt Seeks U S Data
The Soviet Union outlined plans for a 1994 Mars mission and seeks United States data to identify an optimal landing site. The notice appears in U S World on page 6A.
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Mars
Soviet Union
U.S
Red Planet
U.s.world
Ninth graders move into high school amid district shift
Officials report smooth integration as younger students flood crowded halls. The district reorganization places C. R. ninth graders in high school, with Iowa Today noting positive reception on page 26A.
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C.R
Iowa
Fashion Spot Spotlight Polka Dots Return in Style
Fashion trend alerts reveal polka dots are back, appearing on dresses hats earrings and shoes as designers embrace the retro motif across wearable items. Lifestyle page 1D notes the revival shapes current wardrobes and accessories.
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Lifestyle
Paton the writer and citizen influence in Cry Beloved Country
South African author Alan Paton seen as citizen first and writer second. His landmark novel Cry the Beloved Country aimed to persuade whites via moral appeal and social conscience. Leisure, page 20.
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Alan Paton
Nancy Andreasen Cites Later Work Over First Book
The University of Iowa's Nancy Andreasen, renowned for expertise on mental illness, ranks her later research as more significant than her initial publication a book on John Donne. Iowa Today reports on page 17A.
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U of I
Nancy Andreasen
John Donne
Iowa Today
FBI reports rise in serious crime in 1987 nationwide
FBI data show a 2 percent national increase in serious crime reported to police in 1987, marking a third straight year of growth. Violent crime fell 1 percent while property crime rose 2 percent. West region declined 1 percent with mixed regional changes.
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Washington
FBI
Midwest
Northeast
South
West
Justice Department
Bureau of Justice Statistics
Lion owner convicted after attack at Houston flea market
Gary Durkovitz 35 of Houston was found guilty of injury to a child after his 350 pound lion mauled 8 year old Roxanne Hernandez at the Texas Flea Market in Houston on October 10 1987. Jurors deliberated about five hours before the verdict. Durkovitz faces up to 10 years imprisonment and a 5000 dollar fine with sentencing set for Monday. His lawyer plans an appeal.
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Disney World
Longboat Key
Fla
San Antonio
Durkovitz
Robert Scardino
Scardino
Roxanne Hernandez
Texas
Houston
Carrie Hamilton
Wendy
Carol Burnett
Japan
Hamilton
Cosmopolitan Magazine
Meese picks may pause before Deputy AG post
Justice Department indicates John Shepherd is taking the weekend to decide whether to accept the deputy attorney general post. Spokesmen note family concerns and reservations voiced by Shepherd after a meeting with Edwin Meese. A related trial involved Denise Sinner, who testified about an affair and checks written from a St. Louis firm.
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Washington
Edwin Meese
Justice Department
Department
John Shepherd
St. Louis
Meese
Patrick Korten
Terry Eastland
Trumpeter Al Hirt Released From Hospital To Resume Shows
Al Hirt, troubled by tendon inflammation in his right hand and arm, was released from Methodist Hospital in Houston Saturday morning and plans to resume performing immediately. Hospital spokeswoman Brenda Blake confirmed the April 6 admission and recovery details.
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al Hirt
Houston
Hirt
Methodist Hospital
Brenda Blake
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