Twitter introduces Promoted Tweets in search results
Twitter says it will let advertisers pay to have messages appear first in searches. The test includes Virgin America Best Buy Sony Pictures and Starbucks with gradual rollout and limited reach. The move aims to monetize growing use but early estimates show modest earnings.
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Twitter
Virgin America
Porter Gail
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comScore Inc
AT&T shifts ad strategy replacing prior campaign
AT&T unveils a new Rethink Possible campaign aiming to show broad services beyond wireless. The move drops its vs Verizon ads and hints at a truce in the recent match of ad wars while continuing to pursue growth in Internet and TV offerings.
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At&t Inc
Luke Wilson
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Lexus GX 460 Faces Rare Dont Buy Warning From Consumer Reports
Consumer Reports assigns a Dont Buy label to the Lexus GX 460 citing lift-off over steer and slow stability control that could lead to a rollover in sharp turns. Toyota will replicate tests as it faces a PR setback amid recalls and a safe rating dispute with the tester. The GX 460 started near 52000 dollars and has sold about 5400 units since late December.
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Consumer Reports
Toyota
Gabriel Shenhar
Erich Merkle
Autoconomy. Com
Grand Rapids
Mich
Merkle
Mitsubishi
Dan Irvin
Montero
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