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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Apr 13, 1935
Page
3
The article champions color in spring and summer 1935 men’s wear, arguing drab uniforms give way to coordinated color choices. It details color strategies for blond, sallow, and ruddy complexions, recommends contrasts, and notes trends in shirts and ties with bold patterns and textures like Argyll plaids and wide stripes.
Draped suits in rich browns blues and grays blend with Scottish and Irish plaids creating color as the main feature. Green hats and ties return to popular favor and mixed color ensembles pair jackets and trousers in contrasting shades for head to foot impact. The Tattersall waistcoat with white ground and red or blue stripes adds a bright note amid softer tones.
Fashion note on current pajama trends. Notes include solid color broadcloth sets, novelty blacks with colored piping, Paisley and stripe patterns, regimental borders, and coat style with notched collar. Describes slip-ons elastic waistbands and lateen styles, plus upcoming gossamer materials and knee-length sets.
A new fused collar uses two cloth layers bonded with acetate filler to resist wilting and look fully starched. It offers neat appearance with soft collar comfort for men, echoing past fashion revolutions in haberdashery centered in Troy New York.
The article notes foulard silk ties with bolder patterns for spring, suited to different age groups. It cites white dots on dark blue for older men, bright yellows and bold colors for younger men, and the latest trend as larger figures with high contrast. A reversible top coat is also highlighted for rainy weather and smart style.
A sweeping trend among college men and younger readers describes the university hat. It features a very dark brown color, bound brim, and a black band with a sharp rear turn and a pronounced forward slope.
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