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Newspaper
Cedar Rapids Gazette
Location
Cedar Rapids, Iowa, United States of America
Date
Apr 12, 1982
Page
16
The piece argues upscale readers yield better customers, citing 70 percent weekday newspaper reach and 106 million adults. It notes higher income groups read more, own homes and bonds, belong to clubs, and brand new products appeal first to wealthier consumers. It invites advertisers to contact The Gazette for coverage details.
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