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Cereal prices eyed as profits rise in competitive aisle
David Schardt of the Center for Science in the Public Interest notes cereals offer long servings and are relatively inexpensive yet overpriced due to advertising and product differentiation. He cites high profits in the cereal aisle, second only to snacks and sodas, with marketers spending heavily to keep prices high. Deborah Baldwin adds consumer awareness is warranted.
MENTIONED IN THIS ARTICLE
David Schardt
Center For Science In the Public Interest
Washington, D.C
Schardt
Deborah Baldwin
Common Cause Magazine
America