Serrao crafts and decorates towering holiday trees nationwide
Serrao and his crew installed and decorated 17 Christmas trees this season from 25 to 115 feet tall mainly in Southern California, with a 96 footer at South Coast Plaza. Trees travel 600 miles from Mount Shasta area each August. pricing runs about $1,000 per foot and expands for exclusive rights.
MENTIONED IN THIS ARTICLE
Serrao
California
Arizona
Colorado
Ireland
Singapore
Fashion Island
Newport Beach
Christ Cathedral
Garden Grove
South Coast Plaza
Costa Mesa
Los Angeles
Mount Shasta
Gina
By the Numbers: 96 Feet Tree at South Coast Plaza Christmas
The South Coast Plaza Christmas tree stands 96 feet tall, a towering centerpiece for holiday celebrations. Local shoppers and visitors admire the giant pine, trimmed with lights and ornaments, enhancing seasonal cheer at the prominent shopping complex.
Tallest Christmas Trees Spark Fees in California and Arizona
Victor Serrao stalls tallest trees this year reaching 115 feet at malls in Los Angeles and Arizona. Serrao charges $1,000 per foot for each white fir, drawing attention to premium holiday displays and pricing at major shopping centers.
MENTIONED IN THIS ARTICLE
Victor Serrao
Los Angeles
Arizona
Serrao
From Mount Shasta to Orange County a family business tale
Vida moved the business to south Orange County years ago. Serrao, raised in Mission Viejo, built three heating and air ventures. He and sister Vondra Kane bought their dad’s tree business in 2007 and split duties with Kane on decorating and Serrao on operations. He handles sixty employees across the trio, finds the pace fun, and plans a warm February vacation before restarting the cycle.
MENTIONED IN THIS ARTICLE
Vida
Orange County
Mission Viejo
Serrao
Vondra Kane
Kane
City council backs open session on public policy issues
Reeve did not attend Tuesday's closed session because he sometimes represents Common Sense as an attorney. Byrnes declined to participate and sent Alleva a letter arguing that despite ongoing litigation the central issues involve press freedom constitutional rights and fair citizen treatment by government. He contends policy making should not occur behind closed doors.
MENTIONED IN THIS ARTICLE
Reeve
Common Sense
Byrnes
Allevato
San Juan winery gets 10 pm music cutoff after council vote
The City Council in San Juan Capistrano approved a 10 p.m. outdoor music limit for Rancho Capistrano Winery, reversing an earlier midnight plan. Owners Kyle Franson and Eric Altman welcomed the change, aiming for ambient sounds and a February opening, amid complaints from Los Rios district businesses and residents, and questions about communication and the Planning Commission decision.
MENTIONED IN THIS ARTICLE
San Juan Capistrano
Los Rios
Planning Commission
Rancho Capistrano Winery
Kyle Franson
Eric Altman
Franson
Altman
John Humphreys
Orange County
California
Humphreys
Phil Schwartze
Henry Kissinger
Unclear entries from San Juan Capistrano sheriff blotter
Police blotter notes multiple incidents in San Juan Capistrano with times and street blocks. Entries include disturbances suspicious persons narcotics violations trespassing and other unspecified circumstances. No further details provided for individual cases.
MENTIONED IN THIS ARTICLE
Sheriff's Department
San Juan Capistrano
Isma
Alipaz Street
Valle Road
Calle Resplendor
Camino Santo Domingo
Also Mentioned on This Page
Vido
Leonard Ortiz
Orange County Register
Mark Right Mire
Hamseth
Ocregister.com
James Barkley
Westin South Coast Plaza
Christine Cotter
Mecuniff
Ocregister
New San Juan Winery
Ae Ty Hotel
Dana Pout Marina
Dana Poini
Dina Point Harbor Drive
la Zanja Street
Camino Capistrano
Hacienda
de Anza
Madrina
Galano Way
Calle la Pur
Orangewood Road
Chueca
Tod Boisinger
San Clemente Presbyterian Church
North Avenida de la Estrella
San Clemente
Scores
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